Key AI Music Business Tools & Opportunities

Marlen · September 18, 2023

The conversation around generative AI has been evolving rapidly in 2023, with deepfake tracks arousing the wrath of the music industry. Yet AI is not one technology with a single application: it’s a group of them with varied uses. Some are undoubtedly worrying for artists, managers and rightsholders, but others are exciting and have lots of potential for the music business: management; frontline and catalogue marketing; publishing; sync and more. Music Ally has been covering this area since 2014 when one of the first AI-music startups, Jukedeck, emerged from stealth mode.

In this Learn Live webinar, we will give an overview of the key companies and tools in this space, and how you can start working with them. We will also discuss the threats and controversies around AI technologies to help you make sense of the noise, and understand how to protect your artists and their work. From content creation, marketing attribution and automated ads to licensed voice clones, metadata creation and campaign updates, the space for useful AI tools is flourishing. We’ll help you and your teams harness their potential to grow your business.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

Not Enrolled
£45 (+VAT)

Course Includes

  • 1 Lesson