Background
Music Ally in collaboration with Amazon Music has launched a free five-course video series designed to help anyone working in the modern music business – from industry stalwarts at major and indie labels to DIY artists and managers – to effectively build their business with Amazon Music.
Each in-depth course will help participants get the most out of the key features and opportunity areas from Amazon Music, including the in-app tools from Amazon Music for Artists, programming, and curation, selling artist merchandise, understanding voice technology and how to reach audiences on Alexa, and live-streaming on Twitch.
What's Included?
Each course is around 30-45 minutes in length, and available in English, with Spanish and Japanese subtitles.
The series, which provides participants certification upon completion, aims to support the artist community and music business professionals with better access to education to foster success on Amazon Music.
Together, the five videos – each packed with skills, tips, case studies, and strategies – covers everything needed to navigate the offerings from Amazon Music.
The 5 courses included are:
- Amazon Music for Artists: Get The Most Out Of Available Tools
- Amazon Music Programming: Breaking Down The Amazon Music Approach To Curation
- Expand Your Merch Table: Start Selling Merch On Amazon & Amazon Music
- Livestreaming on Twitch: How To Build Fans And Drive Revenue
- Voice Technology 101: Demystifying Alexa, And Why It Matters
Amazon Music Certification Benefits
As an individual who is Music Ally: Amazon Music Certified, these are some of the benefits this certification will provide to you:
- As an artist manager or label employee:
- Extract the most value for your artists out of Amazon Music and its sister services
- Gain an edge within partner conversations with Amazon Music by showcasing your investment in the DSP
- As a label employee:
- Become the Amazon Music expert within your team and make yourself indispensable
- As an industry professional or aspiring industry professional:
- Showcase to potential employers you’re proficient in utilising Amazon Music and its sister services within the context of artist campaigns
As a company that is Music Ally: Amazon Music Certified, these are some of the benefits this certification will provide to you:
- Ensure your team are experts when it comes to extracting value out of Amazon Music and its sister services and doesn’t fall behind the competition
- Gain an edge within partner conversations with Amazon Music by showcasing your investment in the DSP
- Being company certified gives potential signings or clients confidence that your team is up to date with this important platform and knows how to market releases via Amazon Music
