The influencer marketing industry is a fast-growing market and method of marketing used by artists and brands around the world. Over recent years, countless examples of successful campaigns have proven the efficiency of this new-age form of marketing in reaching Gen Z. This course will help you gain an understanding of the current environment of the influencer marketing industry. You will learn the key steps to bring a campaign to life from scratch, from finding the best fitting influencers to analysing the success of your campaign. We will look into the different tools made available to you at each step to ensure maximum efficiency in the campaign, before looking at several case studies in order to visualise these concepts in real-world examples.