Social Commerce

Selling on active fan channels

Background

Social commerce is a $89.4 billion market that is expected to grow to $604.5 billion in the next seven years. Marketers need to pay attention to this shift in shopping habits as social commerce capabilities are a key focus for big social and streaming platforms like Facebook, Instagram, Snapchat, YouTube and TikTok, removing friction in the shopping process.

There are numerous reasons as to why this is exciting for the music industry. First and foremost because it allows us to drive more revenue from physical products by meeting our fans where they spend most of their time. Music Ally's Social Commerce module looks at the various opportunities already available to sell physical and virtual products through your digital channels and explores how artists have been leveraging these creatively. This will be a practical walkthrough of how to enable shopping on Facebook, Instagram, Snapchat and YouTube and will explain all necessary requirements, possibilities and limitations. We’ll also point to upcoming trends so that you are up to speed with what you need to know in order to grow your D2C business on these platforms.



Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.

As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.

Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.


Module Curriculum


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  Additional Resources
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Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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