Short-Form Video Strategies

Promote Artists With Reels, Shorts, Spotlight & More

Background

Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via short, vertical videos. The likes of Instagram Reels, YouTube Shorts and Snapchat are key competitors offering similar features, with each having their own distinct audience, culture and user behaviour. In this course, we will look at the specifics of each of these platforms and how they compare against TikTok. We will also give practical advice on how artists and their teams can best use each platform to engage their audience. We want to equip viewers with an understanding of how these platforms can fit into an artist’s social strategy and help you to make informed decisions about which platforms to focus your efforts on.


Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.



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