Short-Form Video Strategies

Promote Artists With Reels, Shorts, Spotlight & More


Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via short, vertical videos. The likes of Instagram Reels, YouTube Shorts and Snapchat are key competitors offering similar features, with each having their own distinct audience, culture and user behaviour. In this course, we will look at the specifics of each of these platforms and how they compare against TikTok. We will also give practical advice on how artists and their teams can best use each platform to engage their audience. We want to equip viewers with an understanding of how these platforms can fit into an artist’s social strategy and help you to make informed decisions about which platforms to focus your efforts on.

Lead Instructor

Marlen Huellbrock
Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.

As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.

Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.

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