YouTube is arguably the biggest global platform for music discovery. Understanding your audience, content performance and how to earn revenue from the platform are therefore essential. This ‘YouTube Analytics & Monetisation’ module serves as a deep dive into how to make sense of YouTube’s artist-focused analytics platform in order to fuel your channel growth.
We will explain the most important metrics, how they are measured and how they contribute towards your success on YouTube. Impressions, CTR, engagement, audience retention – which are the most important metrics to keep track of and what actionable insights can we retrieve from them? Following the discussion on analytics, we look at the various ways an artist’s YouTube channel can be monetised in order to create a revenue stream from the platform.