TikTok Explained

Maximising TikTok - Learn features, culture, industry influence and future opportunities
Sarah · March 9, 2023

TikTok continues to grow as one of the buzziest platforms on everyone’s lips. Hitting over 1 billion MAUs in 2021, it’s more important than ever to understand the platform and its impact on the music industry. This TikTok Explained course will help you develop a thorough understanding of the platform, starting with its origins in the viral app Musical.ly, and following into how it has grown into a major player in the modern music industry. You will gain insight into how the app works – from its available features to its famous algorithm. We also deep dive into TikTok’s platform culture, as well as its influence on the music industry. Finally, for a comprehensive analysis of the TikTok ecosystem, this course provides an overview of some of the challenges & opportunities on the horizon for the platform.

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

15 Courses

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Course Includes

  • 10 Lessons
  • 1 Quiz
  • Course Certificate