This course provides an overview of the streaming ecosystem and the way it has changed the music industry. We will compare the key statistics and offerings across the main western streaming platforms: Spotify, Apple Music, Amazon Music, YouTube Music, Deezer and Pandora. The course dives into the most important features on DSPs – explaining the playlist ecosystem as well as other features such as radio, video, podcasts, and more. Moreover, we’ll look at some of the most important trends shaping the streaming landscape today – from genreless playlists, to cutting-edge artist marketing activations, to fan tipping.
Learning about the intricacies of the biggest DSPs and how they’re evolving is critical for navigating the modern music industry successfully. This course should help you to understand the similarities and differences across these streaming platforms and to make informed decisions about how to take advantage of each. By the end of this course you should be fully conversant in the streaming landscape for western markets, which should also give you an understanding of the commercial opportunities across these platforms.