Social Commerce For Pros

Creative selling strategies: digital channels & trends - learn setup, trends & sell effectively
Marlen · March 17, 2023

Social commerce is a $89.4 billion market that is expected to grow to $604.5 billion in the next seven years. Marketers need to pay attention to this shift in shopping habits as social commerce capabilities are a key focus for big social and streaming platforms like Facebook, Instagram, Snapchat, YouTube and TikTok, removing friction in the shopping process.

There are numerous reasons as to why this is exciting for the music industry. First and foremost because it allows us to drive more revenue from physical products by meeting our fans where they spend most of their time. Music Ally’s Social Commerce module looks at the various opportunities already available to sell physical and virtual products through your digital channels and explores how artists have been leveraging these creatively. This will be a practical walkthrough of how to enable shopping on Facebook, Instagram, Snapchat and YouTube and will explain all necessary requirements, possibilities and limitations. We’ll also point to upcoming trends so that you are up to speed with what you need to know in order to grow your D2C business on these platforms.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

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Course Includes

  • 7 Lessons
  • 1 Quiz
  • Course Certificate