Music Videos: Post-Launch Promotion

In this video, you’ll delve into the world of post-launch music video promotion and explore inspiring examples of how artists are extending the life of their music videos. From storytelling techniques to captivating behind-the-scenes content, encouraging user-generated content (UGC) and using additional assets, you’ll gain valuable insights and practical strategies to keep music videos in the spotlight long after their initial release.

What You’ll Learn:

• How to leverage the storytelling elements of a music video to build your artist’s brand and engage their audience,
• The power of behind-the-scenes content in deepening the connection with fans,
• The importance of involving the audience in the story and making the music video feel relevant to them,
• Strategies for engaging with fans through reactions, sharing, and commenting,
• To explore alternative versions of videos as supplementary assets to promote the original video.