Meta: Remarketing Audience Setup

3 essential audiences for remarketing campaigns on Meta

Patrick · June 23, 2023

In this video, we share our remarketing audience setup for marketing an artist’s music on Facebook & Instagram. These audiences can all be set up via Meta’s Ads Manager and provide the basis for a solid remarketing strategy to ensure you’re reaching your artist’s core fans. 

What you’ll learn :

  • Key custom audiences 
  • How to adjust custom audience settings according to your strategy 
  • How to build on custom audiences to meet specific retargeting goals 

About Instructor


Meet Patrick, the ultimate music business maven with over a decade of experience in digital distribution and marketing and Music Ally's Chief Operations Officer. With a wealth of teaching experience from major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and LIMPI, Patrick not only knows what information people need but how to present it effectively. His clear and engaging teaching style combined with his insider knowledge and sense of humour make him the ideal instructor to guide you through the intricacies of the music industry.

12 Courses

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Course Includes

  • 1 Lesson