Instagram is said to have amassed over 2 billion monthly active users since its launch in 2010. Over that period, it became one of the top social media platforms and a key tool for connecting artists with fans, as well as brands. In this ‘Instagram Best Practice’ course from Music Ally, you will learn the best ways to maximise your Instagram presence, from profile optimisation to deeper insight into the type of content that drives discovery and engagement on the platform. You’ll also be able to identify some of the latest features that users can use to attract, retain and monetise their audience, and understand how these can be related to the music industry. Finally, with our overview of Instagram Analytics, you’ll be able to assess your own performance on Instagram.