Digital Platform & CRM Tactics

Understand different digital tools to drive data capture and sales

Amy · August 22, 2023

In this video, we’ll explore essential digital marketing tools for artists, using two compelling case studies: Snapped Ankles and Lewis Capaldi. We’ll discuss how both indie and major label artists use these tools to capture audience data and boost streams and sales.

What You’ll Learn:

  • The digital strategies adopted by both indie and major label artists.
  • Real-world critiques of Snapped Ankles and Lewis Capaldi’s digital tool choices.
  • An understanding of the pros and cons associated with various digital marketing tools.
  • Insights into effective tool utilization for maximum artist success.

About Instructor


I am a highly experienced music industry professional who has worked with Platoon and Apple Music Publishing and started my career by founding an inclusive queer live music venue in Cape Town. With a comprehensive understanding of the music business, I am well-versed in copyright, publishing, data analysis, and community management. My knowledge and expertise make me an ideal partner for artists and their marketing teams who are looking to succeed in the modern music industry. I understand that building a strong and engaged fan community is crucial for an artist's success. As an advocate for innovation and inclusion, I am committed to supporting artists and their teams in their quest for success.

6 Courses

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Course Includes

  • 1 Lesson