Content Ideas To Promote Physical Music

6 ways artists are using digital content to promote physical music

Sarah · August 25, 2023

In this video, we’ve curated an array of content strategies used by artists to effectively promote their physical music products. Through compelling examples and analysis, you’ll gain some inspiration on how to seamlessly integrate personal elements, digital assets, limited edition releases, and fan events into your artist’s promotional strategy.

What You Will Learn:

  • How artists harness the authenticity of organic photos to spotlight their physical merchandise.
  • Strategies that target engaged audiences through related content.
  • The impact of limited edition and exclusive physical releases.
  • And More!

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

15 Courses

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Course Includes

  • 1 Lesson