Capture Fan Data On Tour

Strategies for capturing attendee data while on tour

Sarah · August 7, 2023

In this video, we provide strategies for capturing fan data while an artist is touring. Having a strong mailing list sign-up strategy can provide the foundation for the artist’s next campaign.

What You’ll Learn:

  • How to incentivise fans to sign up to the artist’s mailing list at the venue
  • How to leverage geo-targeted sweepstakes + competitions
  • Industry tools to help you craft a custom interactive experience for fans

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

15 Courses

Not Enrolled
Paid Subscribers Only

Course Includes

  • 1 Lesson