Behind The Campaign: SZA – ‘SOS’

Analyse the marketing strategies and tactics that RCA’s marketing team employed to promote SZA’s highly anticipated second album after a long hiatus. Learn about the application of adaptability, fan engagement, and effective agency collaborations in shaping a successful digital marketing campaign.

What You’ll Learn:

• Techniques to effectively engage fans in paid strategies, incorporating user-generated content for authenticity and community building
• The importance of agility and flexibility in campaign strategies to capitalise on emerging trends and audience responses
• The strategic use of specialized agencies to achieve diverse campaign objectives
• Methods to build anticipation and create hype around a product
• How to maintain campaign momentum with various highlight moments
• Lessons from the success of SZA’s ‘SOS’ campaign and how to apply these in your own marketing strategies.