Behind The Campaign: Ayra Starr

Understand the key elements of the campaign behind Ayra Starr’s debut album and how the Nigerian artist was established internationally. The information was provided to us first-hand by Ayra’s team at Platoon and Mavin Records.

What You’ll Learn:

How TikTok, traditional PR and effective pitching to DSPs was employed in tandem to raise the artist’s profile
How the team defined weaknesses in the campaign and the subsequent strategy to achieve their objectives
How the content strategy supported the campaign’s goals

Course Content

Behind The Campaign: Ayra Starr – ’19 & Dangerous’

About Instructor

Marlen

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

Behind The Campaign: Ayra Starr – ’19 & Dangerous’

Course Content

About Instructor

Marlen

Course Includes

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