Understand the key elements of the campaign behind Ayra Starr’s debut album and how the Nigerian artist was established internationally. The information was provided to us first-hand by Ayra’s team at Platoon and Mavin Records.
What You’ll Learn:
- How TikTok, traditional PR and effective pitching to DSPs was employed in tandem to raise the artist’s profile
- How the team defined weaknesses in the campaign and the subsequent strategy to achieve their objectives
- How the content strategy supported the campaign’s goals