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YouTube Success

Playbook for Artist Teams

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Background

Analyzing specific channels to understand trends and how you can maximize your placement within the Youtube Ecosystem is the focus of this module. Around two billion people are using YouTube every month. How can we make sure more of these people are finding our artists’ videos?

We begin by analyzing the success of the highest achieving channels and videos on Youtube to demonstrate options for driving revenue and consumer engagement. Next, we delve into how to leverage Youtube’s features such as descriptions, tags, and thumbnails to optimise your video content both for discoverability and also to maximise revenue.

Along with video, there are other optimizable channel elements such as how to create effective playlists within your channel and ways to ensure your content surfaces to the top in searches.


Module Curriculum


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  Additional Resources
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Lead Instructor


Patrick Ross
Patrick Ross

With over a decade of experience in the digital music sector, from digital distribution to marketing, Patrick is truly a music business maven. That combined with his years of lecturing and teaching experience everywhere from the major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and recently LIMPI, a new school in Norway, give him an edge and insight on not only what the information people need is but how to present it in a clear and effective manner. He also tells pretty good jokes.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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