YouTube is undoubtedly a key platform for music discovery. Understanding your audience, content performance and how to earn revenue from the platform are therefore essential. This 'YouTube Analytics & Monetisation' module serves as a deep dive into how to make sense of YouTube's new artist-focused analytics platform in order to fuel your channel growth.
We will explain the most important metrics, how they are measured and how they contribute towards your success on YouTube. Impressions, CTR, engagement, audience retention - which are the most important metrics to keep track of and what actionable insights can we retrieve from them? Following the discussion on analytics, we look at the various ways an artist's YouTube channel can be monetised in order to create a revenue stream from the platform.
With over a decade of experience in the digital music sector, from digital distribution to marketing, Patrick is truly a music business maven. That combined with his years of lecturing and teaching experience everywhere from the major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and recently LIMPI, a new school in Norway, give him an edge and insight on not only what the information people need is but how to present it in a clear and effective manner. He also tells pretty good jokes.
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com