Web3 Ecosystem

Understand And Execute Web3 Strategies For Music


Web3 is a hot (and complex) topic within the music industry creating the need for artist teams to acquire new knowledge and skills to navigate this space.

This Web3 Ecosystem course aims to provide music industry professionals with the basic web3 understanding needed to identify opportunity areas for their artists and businesses. You will learn about the differences between web 1.0, web 2.0 and web3 and what web3 can offer to music. Besides explaining key terminology and the basics of blockchain technology, we discuss NFTs (Non-Fungible Tokens), DAOs (Decentralised Autonomous Organisations), social tokens, the metaverse and web3 music services - showcasing examples from within the music industry and presenting challenges and opportunities.
This course aims to deliver a balanced overview of the space, mentioning both criticism and optimistic visions of web3. By the end of this course, you will feel comfortable talking about what web3 is, why its core use cases could be interesting for you, and you will know how to explore your areas of interest further.

Lead Instructor

Marlen Huellbrock
Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.

As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.

Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

If you’d like to know more about Music Ally please go to www.musically.com

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