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Voice: Smart Speakers

Overviews, insights and essential tips on optimising for voice led marketing

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Background

Smart speakers are the fastest growing consumer electronics segment since the smartphone. This module provides an overview of voice interaction, the development of smart speakers, and the importance of both to the music business.

We take a look at what kinds of drivers are important for the music consumer using smart speakers and how artists and labels can best connect with them. We also look at how to understand speech engines with a view to optimising them for artist discovery. We dive into the importance of metadata and look at the different methods to help use metadata to make music more discoverable by smart speakers.

We take a deep dive into Amazon Music and Alexa and include some case studies that show what's possible with marketing on smart speakers. We also look at some of the new features that are available across the voice AI platforms and tools to help build connections across them.
Finally we take a look at Podcasts, and how to harness their huge reach as part of your marketing mix.


Module Curriculum


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Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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