TikTok Ecosystem

Understanding TikTok And Its Impact On Music

Background

TikTok continues to grow as one of the buzziest platforms on everyone’s lips. Hitting over 1 billion MAUs in 2021, it’s more important than ever to understand the platform and its impact on the music industry. This course will help you develop a thorough understanding of the platform, starting with its origins in the viral app Musical.ly, and following into how it has grown into a major player in the modern music industry. You will gain insight into how the app works - from its available features to its famous algorithm. We also deep dive into TikTok’s platform culture, as well as its influence on the music industry. Finally, for a comprehensive analysis of the TikTok ecosystem, this course provides an overview of some of the challenges & opportunities on the horizon for the platform.


Lead Instructor


Sarah Seukeran
Sarah Seukeran

Sarah is a Digital Training Executive at Music Ally. With a background as an independent artist and digital marketer for small businesses in Canada and Trinidad & Tobago, she is now a proud member of Music Ally's training team in London.


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