TikTok Best Practice
Create Impactful Content & Drive Music Usage
TikTok is the social platform that's on everyone's lips, having grown incredibly quickly in recent years and continuously spawning viral hits. Whilst our ‘TikTok Ecosystem’ course was designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, this 'TikTok Best Practice' course will now look much deeper into how artists and their teams can actually use the platform for their marketing efforts.
We will start by looking at overall digital strategy and organic marketing techniques, from profile optimisation and posting strategy to features like live-streaming and e-commerce. We will also discuss how to collaborate with influencers to amplify campaigns and look at the opportunities within TikTok Ads. In our final section, we will present some real-life campaign examples which utilise different approaches including organic and paid campaigns, live and on-platform marketing partnerships.
PreviewIntroduction & Agenda (0:51)
StartGetting Started (6:08)
StartContent Strategy (16:41)
StartFan Engagement (4:31)
StartHow To Create a TikTok (7:31)
StartOrganic Posting Strategies (4:37)
StartInfluencer Marketing (6:36)
StartTikTok Ads (6:17)
StartCase Studies (14:09)
StartKey Learnings (1:19)
Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.
As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.
Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.