Streaming Profile Optimisation

Make an artist's streaming profile stand out from the crowd

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This module covers a range of essential tips and tactics to help artists, labels, managers and their wider teams to optimise their streaming profiles in order to ensure they reach the widest and most applicable audience across the key Western streaming platforms. These include tools and ideas to help you build your pre-save campaigns, plus on-platform and third-party advertising inside streaming services and a dive into how to develop your playlisting strategy.

We look at the different levels of customisation available within the main streaming platforms; look at how to integrate merch and ticketing into them; provide tips for how to build audiences and drive further growth; explore different playlist strategies; and provide an overview of the crucial differences between algorithmic versus editorial playlists.

Finally we explain how to ensure you have optimised your searchability within YouTube and provide tips on how to open up your content to a global audience, how to embed videos and playlists as well as tagging, and categorisation best practice.

The course is supplemented by summary slides which provide a useful precis of everything presented in the course; as well as links to relevant Music Ally and external content and also downloadable PDFs from our premium business service that help augment the video with additional insight and analysis.

At the end of the course is a quiz based on the key topics covered in the module. The pass rate is 70% and all participants who pass the course will receive a dated certificate from Music Ally for this particular module.

By the end of this course you should have learned how to ensure that your profile on the key western streaming platforms (Spotify, Apple Music, YouTube and Deezer) is optimised to best reach your fans; and you should understand the basics of building campaigns on the streaming platforms too.

Module Curriculum

  Streaming Profile Optimisation
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Available in days
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  Additional Resources
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Lead Instructor

Kushal Patel
Kushal Patel

Kushal is the Marketing & Training Manager at Music Ally, responsible for delivering Music Ally's training programmes to record labels, management agencies, music industry trade bodies and universities. Kushal also works with artists and labels on digital strategy and marketing campaigns, helping them to strengthen their online presence and engage a wider audience. Kushal's past experience across labels, marketing agencies & live events offers him a unique perspective on a range of artist marketing strategies.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

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