Streaming Optimisation & Analytics

Optimise artist profiles and analyse performance


This module covers a range of essential tips and tactics to help artists, labels, managers and their wider teams to optimise their streaming profiles and understand the marketing and analytics tools offered by each platform. These include features that help promote your releases, monetisation opportunities, useful integrations and a dive into the analytics offered by each platform to better understand your audience.

We look at the different levels of customisation available within the main streaming platforms; look at how to integrate merch and ticketing into them; provide tips for how to build audiences and drive further growth; explore different track highlighting features; and provide an overview of each platform's strengths.

The course is supplemented by summary slides which provide a useful reference point of everything presented in the course; as well as links to relevant Music Ally and third-party content which helps augment the video with additional insight and analysis.

At the end of the course there is a quiz based on the key topics covered in the module. The pass rate is 70% and all participants who pass the course will receive a dated certificate from Music Ally for this particular module.

By the end of this course you should have learned how to: gain access to the key western streaming platforms (Spotify, Apple Music, Amazon Music, YouTube, Deezer and Pandora), ensure that your profile is optimised to best represent your brand; be aware of the marketing opportunities provided by each platform and understand how to navigate their analytics.

Module Curriculum

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  Additional Resources
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Lead Instructor

Patrick Ross
Patrick Ross

With over a decade of experience in the digital music sector, from digital distribution to marketing, Patrick is truly a music business maven. That combined with his years of lecturing and teaching experience everywhere from the major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and recently LIMPI, a new school in Norway, give him an edge and insight on not only what the information people need is but how to present it in a clear and effective manner. He also tells pretty good jokes.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

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