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Streaming Marketing

Pre-saves, Advertising & Playlisting

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Background

This is a wide ranging module covering retargeting strategy, pre-save and pre-adds, what they are and how and when to use them. We look at which companies provide tools to help you build your pre-save campaign, and how to communicate them to fans, how to integrate them into a wider campaign, and how to set your objectives for using these tools to grow your audiences.

We also cover advertising within the main streaming services, including how to set objectives, understanding ROI, a look at Spotify's Ad Studio and a guide to the best creative for your ads. We take a look inside Deezer's sponsored songs, and how advertising can help to generate both algorithmic and editorial growth.

We also go in depth into Chartmetric, which is a very useful tool that can help you to understand how to find and engage with fans wherever they are in the world; and how this can help you to find and pitch to key playlists.

We explore how to track streaming performance over time, how to identify and build relationships with key influencers and how to improve your playlist pitching to them. We also look into how Spotify's playlist submission tool works.

Finally we dive into engagements above and beyond playlists and explore the 'Dry Streams Paradox' which has been widely covered by Music Ally (our bonus reading material will give you more information on what that's all about).


Want to get in touch?

Email us at [email protected]


Module Curriculum


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  Additional Resources
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Lead Instructor


Kushal Patel
Kushal Patel

Kushal is the Marketing & Training Manager at Music Ally, responsible for delivering Music Ally's training programmes to record labels, music industry trade bodies and universities. Kushal also works with artists on digital strategy and advertising campaigns, helping them to strengthen their online presence and engage with a wider audience. Kushal's past experience across labels, marketing agencies & live events offers him a unique perspective on a range artist marketing strategies.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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