Streaming Marketing

Engaging and Converting Fans on DSPs

Background

In this module we explore the nuances of marketing artists and music on streaming services. We will cover what artists, managers and music marketers need to know when trying to achieve streaming success.

We'll also cover release strategies that are tailored to streaming, as well as pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities and how to leverage insights to improve an artist's growth trajectory on streaming services.

We also take an in-depth look at playlisting strategies across editorial, algorithmic and third-party playlists. In the final section, we will showcase some inspiring campaign examples of artists using various tools and strategies to make an impact on streaming services.


Want to get in touch?

Email us at [email protected]


Module Curriculum


  Quiz
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  Additional Resources
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Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.

As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.

Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.


Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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