Streaming Ecosystem

Platforms, Features & Trends

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Background

This module provides an overview of the streaming ecosystem and the way it has changed the music industry. We will compare the key statistics and offerings across the main western streaming platforms: Spotify, Apple Music, Amazon Music, YouTube Music, Deezer and Pandora. The module dives into the most important features on DSPs - explaining the playlist ecosystem as well as other features such as radio, video, podcasts, and more. Moreover, we'll look at some of the most important trends shaping the streaming landscape today - from genreless playlists, to cutting-edge artist marketing activations, to fan tipping.

Learning about the intricacies of the biggest DSPs and how they're evolving is critical for navigating the modern music industry successfully. This module should help you to understand the similarities and differences across these streaming platforms and to make informed decisions about how to take advantage of each. By the end of this course you should be fully conversant in the streaming landscape for western markets, which should also give you an understanding of the commercial opportunities across these platforms.


Module Curriculum


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Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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