What is remarketing and why do artist teams need to know about it?

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The why, how and what of remarketing. There are numerous reasons why remarketing is useful to music marketers and we will explain why you should be paying attention to it. It is mainly a method by which marketers send targeted ads to customers who are actively searching for products, but there are also alternative methods that fulfill the same function. In the online world, it is a great way of improving brand recognition and converting users to paying customers. This module will cover the principles of remarketing and why it is used, as well as how different kinds of remarketing approaches work in practice. We will also discuss the main platforms and tools that you can utilise in order to take advantage of retargeting and how to use this strategy effectively.

Module Curriculum

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Lead Instructor

Isabelle Ljungqvist
Isabelle Ljungqvist

Isabelle is Music Ally’s digital marketing coordinator with responsibility for generating insights into reach and audience, and creating optimisation strategy. Since coming into Music Ally in 2018 Isabelle has taken on direct client responsibility for many of our artist and label clients including Ruben Dawnson, Alt Bloom, K Camp and Tommy Boy. She previously worked for London social media agency Cantine; and has also worked at Fiction Records and Impressive PR.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

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