The Release Playbook: Release Day (Part 3)
Your Checklist For A Successful Release Day
Music Ally has developed 'The Release Playbook' series to help artists and their teams to set up and execute successful release campaigns. What should you consider and what do you need to have set up before release? What activities need to take place before, on, and after the day of release? Why are these activities necessary in order to grow an artist's fanbase and drive engagement? By the end of this series of modules, you will have answers to all of these questions. We will also provide you with useful checklists, examples and case studies.
In the third module in Music Ally's Release Playbook series, you will learn about key activities and best practices you should undertake on release day in order to promote your latest release. This will start with a checklist of things you should do on the day of release. Next you'll get to grips with some best practices for creating release assets which can be used to promote your new release on different platforms. To finish, you'll learn how to set up an advertising campaign to market your latest release across platforms like Facebook, Instagram and YouTube.
Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.
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