The Release Playbook: Pre-Release Setup (Part 1)

Preparing Your Release For Success

Music Ally has developed 'The Release Playbook' series to help artists and their teams understand the different elements of a successful release set-up and execution. Our comprehensive courses will guide you through every step of the release process, from pre-release setup to post-release engagement.

In this first part of the series, you'll learn how to compile all necessary metadata, create powerful release assets, prepare an Electronic Press Kit, and optimise artist profiles on all major streaming and social platforms. Plus, with our helpful checklists, examples, and case studies, you'll have all the tools you need to grow an artist’s fanbase and drive engagement. Whether you're a new-starter or a seasoned pro, this foundational course is designed to be a valuable resource for anyone working on music releases.

This course includes:

  • 52+ minutes on-demand video
  • 15+ additional resources
  • 1 downloadable platform asset & specifications sheet
  • Summary slides
  • Quiz
  • A task sheet to put your new skills into practice
  • Certificate of completion



Module Curriculum


  The Release Playbook: Pre-Release Setup
Available in days
days after you enroll
  Quiz
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  Additional Resources
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days after you enroll

Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.

As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.

Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.


Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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