The Release Playbook: Pre-Release Activities (Part 1)

Preparing Your Release For Success

   Watch Promo

Background

Music Ally has developed 'The Release Playbook' series to help artists and their teams understand the different elements of a successful release set up and execution. The modules will cover what to consider and what to set up before release, activities before and on the day of release as well as post-release, in order to grow an artist's fanbase and drive engagement. They also offer useful checklists, examples and case studies.

In this second module, we will look at key activities you should undertake before a release in order to generate attention and build fans. We start with a checklist of things you should have prepared prior to release week. We will then focus on how to best drive streaming success and how to use PR to build the artist’s story and brand. After that, we will look at how to create a marketing plan and timeline, before zooming in on how to create effective communication channels on social media. We’ll finish by looking at some examples of teaser campaigns.


Module Curriculum


  Quiz
Available in days
days after you enroll
  Additional Resources
Available in days
days after you enroll

Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

Get started now!