The Release Playbook: Pre-Release Activities (Part 2)
Preparing Your Release For Success
Music Ally has developed 'The Release Playbook' series to help artists and their teams understand the different elements of a successful release set up and execution. The modules will cover what to consider and what to set up before release, activities before and on the day of release as well as post-release, in order to grow an artist's fanbase and drive engagement. They also offer useful checklists, examples and case studies.
In this second module, we will look at key activities you should undertake before a release in order to generate attention and build fans. We start with a checklist of things you should have prepared prior to release week. We will then focus on how to best drive streaming success and how to use PR to build the artist’s story and brand. After that, we will look at how to create a marketing plan and timeline, before zooming in on how to create effective communication channels on social media. We’ll finish by looking at some examples of teaser campaigns.
Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and use digital platforms to their fullest potential.
As part of Music Ally’s Training team, she’s developing and presenting digital marketing best practice and strategy sessions for major and indie labels, managements, artists, and industry organisations.
Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a pophead that loves an empowering pop anthem.
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com