Promoting Your Music In China

Reach your next million fans... in China!


China has a massive population of 1.4bn people and is the 7th biggest music market globally, in terms of revenues and its music market is still in its infancy. It is also the most unique market in the world, lacking in Google / YouTube, Spotify, Facebook / Instagram and most of the media sources we tend to take for granted, it instead has its own ecosystem that is entirely separate from the rest of the world. The combination of its intricacies and the fact that it is a key emerging music market, for artists, managers, and labels alike, it's crucial to learn how to build the artist career and brand from the ground up here.

Promoting Your Music in China is the first of a new bundle of modules focusing on how to launch an artist's career in China - these modules are brought to you by Music Ally China and our partners Kanjian Music. Based in Shanghai, Beijing and Tokyo, Kanjian Music are experts in marketing and promoting artists in East Asia.

In this module we look at the current status of the Chinese market, what makes it unique and the rather congested local digital stores space. Copyright is a rather new concept in China, therefore we can see a variety of different digital applications with music at their core flourishing in the county. We then look at Chinese social media in detail and explain how artists can best use these to market themselves to Chinese consumers.

If you purchase this module you will automatically receive a 40% discount on further China modules once they are released.

Module Curriculum

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  Additional Resources
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Lead Instructor

Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact tra[email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

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