Lean & Mean

Low cost, high impact: music marketing on a budget

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While cross platform global creative artist marketing can often be expensive, most budgets are not unlimited and need to ensure maximum bang for the buck.

As a starting point we want to explore how to build an artist marketing campaign with limited budget. And as inspiration we have used our regular annual global music marketing survey to canvas some of the best artist and label campaigns. We have had hundreds of entries to this survey over the past five years, from major labels through to independent musicians and the best of these have been used to help us to build this course.

We look at campaign elements - drawing from previous case studies that have demonstrated their effectiveness - and also tools such as new platforms which have low cost, that can be used on a shoestring budget. There are several tools on DSP’s and social media platforms that allow for free or cheap communication and engagement to connect with fans which we will explain in further detail throughout this video.

Through implementing seemingly simple yet extremely effective methods of capturing data on your fans, you can maximize who you’re targeting in campaigns, and understanding how these work - and work together - can be the best way to keep a DIY cost while building a professional campaign.

Lead Instructor

Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

If you’d like to know more about Music Ally please go to www.musically.com

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