Influencer Marketing

Successfully incorporate influencers into your music marketing

Background

What is an influencer? Who are influencers in the music industry? How do I choose which influencers to work with? The growth of platforms such as Instagram, YouTube & Tik Tok have helped to establish an ever-growing network of influencers. In this module we answer some of the key questions surrounding influencer marketing in the music industry.

Understanding how to track the performance of influencer campaigns and learning more about who your audience is, can help you to work on influencer campaigns that are rewarding. This module will take you through planning an influencer marketing campaign and offer a run down of the tools and platforms out there that are facilitating collaboration between brands and influencers.




Module Curriculum


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  Additional Resources
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Lead Instructor


Kushal Patel
Kushal Patel

Kushal (or Kush for short) is Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He has worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound.

Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming.

His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.


Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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