Google Ads For YouTube
Driving discovery, awareness and views on YouTube using Google Ads
Background
In this course from Music Ally, you will learn how to advertise effectively on YouTube through Google Ads. We will take you through the fundamentals of advertising on YouTube, the most commonly used feature of Google Ads in the music industry.
From account setup, through audience and campaign creation, to analysing results, this course will help you to drive discovery, awareness and views on YouTube. We will help you to understand best practices for creating ad content and which types of ads drive the best results on the platform. By gaining an understanding of the performance reports offered by Google Ads, you will be able to run more effective and cost-efficient campaigns on YouTube.
Lead Instructor
Kushal (or Kush for short) is Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He has worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound.
Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming.
His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.
Module Curriculum
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com