Facebook Mastery

Building artists' brands and fanbases on Facebook

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With 2.4bn global monthly active users, Facebook is clearly a platform that needs careful attention from artist teams. This module not only explores how to best utilize Facebook and the benefits it can provide for artists when maximized properly, but also when and why you should consider Facebook as your target platform.

Facebooks ad platform is extremely powrful and sophisticated, and has global reach, making it appealing for artists to target mass audiences. But it can also be challenging to understand which parts to use for a music based campaign and how to optimise the audiences for your target market. We cover the basics of that in this module.

We also go into depth on how best to optimise an artist's Facebook Page, looking at the various settings and tools to make best use of the platform’s backend. Additionally we go inside Facebook's algorithm to explain certain forms of content that perform better on this platform when compared to other social media accounts. Recently, Facebook has created newer features that offer further options for artists to capitalize on such as their Brand Collaborations Manager and Creator portal which we will explain how to utilize towards the end of the module.

Lead Instructor

Kushal Patel
Kushal Patel

Kushal is the Marketing & Training Manager at Music Ally, responsible for delivering Music Ally's training programmes to record labels, management agencies, music industry trade bodies and universities. Kushal also works with artists and labels on digital strategy and marketing campaigns, helping them to strengthen their online presence and engage a wider audience. Kushal's past experience across labels, marketing agencies & live events offers him a unique perspective on a range of artist marketing strategies.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

If you’d like to know more about Music Ally please go to www.musically.com

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