Facebook & Instagram Advertising

How to use Facebook and Instagram ads to build a fanbase

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Background

By taking this module, you'll develop the skills you need to market music effectively with Facebook Business and Ads Manager. From reaching new audiences to retargeting existing fans, you'll gain the understanding of how to move fans down the fan funnel and convert as many of them to superfans as possible. You'll also learn how to create the most cost efficient campaigns, helping you send your return on ad spend through the roof.

We start by taking you through some foundational advertising theory and advertising’s role in digital music marketing. Next, we give you an overview of Facebook Ads Manager to get you familiar with the platform so that you can quickly set up campaigns, ad sets and ads. Then, we look at different ad types and best practices as well as tools within Facebook Business Manager that are essential for successful advertising across Facebook and instagram. Lastly, we'll reveal why you should avoid boosting organic posts using the 'Boost Post' options, and show you an alternative and more effective way of putting spend behind your organic posts.



Lead Instructor


Kushal Patel
Kushal Patel

Kushal is the Marketing & Training Manager at Music Ally, responsible for delivering Music Ally's training programmes to record labels, management agencies, music industry trade bodies and universities. Kushal also works with artists and labels on digital strategy and marketing campaigns, helping them to strengthen their online presence and engage a wider audience. Kushal's past experience across labels, marketing agencies & live events offers him a unique perspective on a range of artist marketing strategies.



Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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