Facebook Best Practice

Maximise Reach, Engagement and Revenues


With 1.9bn global Daily Active Users, Facebook is clearly a platform that needs careful attention from artist teams. Facebook reaches a massive global audience, and continues to add new content (e.g. Premium Music Videos, Reels) and monetisation opportunities (e.g. Reels Play Bonus Program, Facebook Stars), which artist teams should know how to leverage.

This course will help you to understand the various ways artists and their teams can best utilise the platform to promote music, connect with fans and drive revenue. By the end of this course, you will know how to optimise an artist's Facebook Page in order to present a strong brand and drive discovery. This will include a look at the various settings and tools that Facebook offers to help achieve these goals. We will also equip you with some tips and tricks for driving engagement across posts and videos, including content ideas and analytics.

Module Curriculum

Available in days
days after you enroll
  Additional Resources
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days after you enroll

Lead Instructor

Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.

Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

If you’d like to know more about Music Ally please go to www.musically.com

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