Not only is email marketing still relevant today, it is a vital part of any music marketing campaign because unlike other means of communication, its reach is not at risk of being suppressed by an external algorithm. This module covers the importance of email marketing and how to capture valuable data that can then be utilized in future campaigns.
We will then delve into how to structure your email marketing campaigns and provide general tips for building your mailing list. Creating engaging emails filled with content that fans care about will help you reap the benefits of this direct-to-fan channel.
After this, we will look at audience segmentation through demographics, location, engagement, and explain the various forms of audience development. We end the module by comparing and contrasting some of the most widely used tools for email marketing and the various features each service provider can offer.
Kushal is the Marketing & Training Manager at Music Ally, responsible for delivering Music Ally's training programmes to record labels, music industry trade bodies and universities. Kushal also works with artists and labels on digital strategy and advertising campaigns, helping them to strengthen their online presence and engage with a wider audience. Kushal's past experience across labels, marketing agencies & live events offers him a unique perspective on a range of artist marketing strategies.
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com