Effective Storytelling

Build A Powerful Artist Identity and Image


In today’s overloaded content landscape, it is becoming increasingly difficult for artists to stand out from one another. While they are encouraged to be original and authentic, it can be difficult to develop a consistent and powerful story. This course covers the importance of effective storytelling, as well as how to create and maintain a strong artist identity and image.

You will learn what storytelling is as well as why it is crucial in order to develop an artist’s career and fandom. We will then guide you through the differences between artist identity and artist image, and explain how the two are necessary to build a strong brand. You will also gain practical advice on how to translate storytelling into marketing assets and the key team members who can help make them. In addition, you will learn about the risks of inconsistent branding and how it can negatively impact an artist’s career. Finally, we will illustrate our previous teachings through an in-depth case study of the artist Ashnikko, and explain how her storytelling is found through her identity, image and fandom.

Lead Instructor

Louise Cartier
Louise Cartier

Louise Cartier is a French digital marketing strategist specialising in artist identity & branding. She has created several modules on Music Ally's Learning Hub such as 'Effective Storytelling' and 'Email Marketing', handling the content creation process. She also works as an artist identity coach at her agency Rooting For Artists, a project manager and chief of marketing for Kahina Agency and as an artist under the name ARAE.

Module Curriculum

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  Additional Resources
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Frequently Asked Questions

How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).

What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]

I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.

Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.

How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.

If you’d like to know more about Music Ally please go to www.musically.com

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