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Direct To Fan Bundle

The fundamentals of direct-to-fan marketing

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As important as the various digital music services and social networks are for building an audience, a modern artist can’t rely solely on these third parties. Forging direct connections with fans is more important than ever, and has a vital impact on every aspect of a musician’s business: from their recordings through to their live and merchandise income. Music Ally’s three-part Direct To Fan Complete Bundle covers the fundamentals of direct-to-fan marketing to help you to make sure you’re hitting your audience with the right messaging at the right time.

What will I learn in this bundle?

  • How to generate income from merch and creative inspiration for your own merch
  • How to sell tickets and merch through your website, Facebook, Instagram, Snapchat and YouTube
  • The importance of email marketing to modern music marketing and how to build your mailing list
  • What tools are available for email marketing and how to choose the right platform
  • How to create engaging email and target segments of your fanbase effectively
  • The benefits of having an emailing list for fans and how to use it

Why should I study with Music Ally?

  • Our modules have been developed after several years of workshops and webinars with music business professionals
  • With almost 20 years of writing about the latest trends in digital music marketing and the wider music business under our belt, we’re well placed to help you identify what’s most important
  • We are continuously evaluating the success of different marketing strategies with our clients who include Tommy Boy Records, K Camp, Blue Raincoat Music, Hollywood Record and Interscope Records. You can therefore be sure that what we cover in our training material works in a real-world context


Want to get in touch?

Email us at [email protected]


Modules Included with Purchase



Setting Up Shops
Selling on your digital channels
Marlen Huellbrock
$99
Direct-to-Fan
Platforms, Artist Stores & Merch
Marlen Huellbrock
$99
Email Marketing
More vital than ever?
Kushal Patel
$99

Original Price: $297


Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

Get started now!