Digital Strategy Assessments
Optimising An Artist's Online Presence
In this current landscape, an artist’s digital presence can say a lot about their career stage, and a simple Google search can easily add or remove credibility from their project. Digital Strategy Assessments, also known as digital health checks, must be a part of every good marketer’s toolkit and should be executed regularly. They help ensure that an artist’s digital presence is fully optimised, meaning that they are discoverable across the web, that traffic is sent to their current priority destinations, and also that they are making the most out of all the platforms they are on. This course explains how to structure and develop a digital health check as well as how to improve your artist’s credibility on social media by correcting common mistakes and inconsistencies. We will also cover optimisation in-depth to learn how to improve your artist’s performance with SEO, websites, key social media platforms and the most popular DSPs. We will then teach you how to collect fan data efficiently in order to analyse it and spot trends and opportunities.
Louise Cartier is a French digital marketing strategist specialising in artist identity & branding. She has created several modules on Music Ally's Learning Hub such as 'Effective Storytelling' and 'Email Marketing', handling the content creation process. She also works as an artist identity coach at her agency Rooting For Artists, a project manager and chief of marketing for Kahina Agency and as an artist under the name ARAE.
PreviewIntro & Agenda (3:58)
Start"Keeping A Tidy House" (6:30)
StartOptimising Owned Platforms (6:16)
StartOptimising Social Media Platforms (17:08)
StartOptimising DSPs (6:09)
StartBackend Setup (5:46)
StartAudience Overview (1:16)
StartPerformance Analysis (3:56)
StartKey Learnings (1:12)
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com