This module first looks at 10 different video-centric digital trends that exist on various social media and streaming platforms. Following this, we present a selection of recent music marketing campaigns that were particularly video-focused, covering how video was used, providing results where we can and offering our take on why we loved these campaigns. In explaining why we enjoyed these activations, there are some broader lessons that you can take away and apply to your own campaigns. To finish off, we look at one case study in detail to explain the various forms of video-centric content that was used throughout the campaign and how it was effective.
Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.
Frequently Asked Questions
How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).
What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]
I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.
Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.
How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.
If you’d like to know more about Music Ally please go to www.musically.com