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Best of the Best

Inspiration for Artist Marketing Campaigns

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Background

Music Ally regularly exchanges with artist teams about their most innovative campaigns and how they've rolled these out in order to provide inspiration to everyone involved in marketing artists. Best of the Best presents 5 of our favourite recent campaigns, looking at holistic marketing campaigns as opposed to single activations. This means that we are looking into campaigns that shine through an overarching concept and excellent execution.

Every one of these campaigns is unique, as is every artist. Therefore, understanding the individual components that led to their success can help you apply these overarching methodologies to your campaigns. We explain the challenges these campaigns had, the results yielded, why we the Music Ally team liked the campaign itself, and add some lessons that can be learned.



Lead Instructor


Marlen Huellbrock
Marlen Huellbrock

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.



Module Curriculum


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  Additional Resources
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Frequently Asked Questions


How much are your courses?
Our individual modules are priced at $99 (ex. local sales tax). Our bundles (3 - 5 modules) are priced at $250 (ex. tax). Our full bundle containing all of our modules is priced at $999 (ex. tax).


What is your refund policy?
Any purchase cancelled within 14 days of payment will be eligible for a full refund unless you have already started the course. Once you begin the course, you will no longer be eligible for a full refund; and once a course is completed, with or without certification, you will not be eligible for any refund. If you have technical problems for whatever reason please contact [email protected]


I want to upgrade from a single module to the full bundle, can I still get a discount?
Yes you can! Email [email protected] and we can issue you a discount coupon.


Are payments recurring?
None of the charges are recurring. You will only be billed once for each module or bundle.


How long are your modules / bundles?
Between 20 minutes and just under an hour. The precise lengths of individual modules are visible before purchase. Bundles consist of between 3 and 5 modules and are offered at a discounted rate.


If you’d like to know more about Music Ally please go to www.musically.com

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