Social commerce is a $89.4 billion market that is expected to grow to $604.5 billion in the next seven years. Marketers need to pay attention to this shift in shopping habits as social commerce capabilities are a key focus for big social and streaming platforms like Facebook, Instagram, Snapchat, YouTube and TikTok, removing friction in the shopping process.
There are numerous reasons as to why this is exciting for the music industry. First and foremost because it allows us to drive more revenue from physical products by meeting our fans where they spend most of their time. Music Ally’s Social Commerce module looks at the various opportunities already available to sell physical and virtual products through your digital channels and explores how artists have been leveraging these creatively. This will be a practical walkthrough of how to enable shopping on Facebook, Instagram, Snapchat and YouTube and will explain all necessary requirements, possibilities and limitations. We’ll also point to upcoming trends so that you are up to speed with what you need to know in order to grow your D2C business on these platforms.