YouTube For Pros

YouTube offers a breadth of opportunities to customise individual videos, increase channel watch time and engage with your community. In this course, we will walk you through the best practices to achieve your YouTube goals. Learn how to set up your channel for success with brand accounts and official artist channels and optimise your channel and individual videos with branding opportunities, default settings, cards, tags and more.

Understand how to develop a consistent content strategy that fits into the busy schedule of artists and music industry professionals and uncover YouTube’s range of social features to help drive engagement on the platform.

Furthermore, with an estimated 70% of all watch time on YouTube being driven by recommendations from YouTube’s algorithm, this course covers all bases for ensuring your YouTube videos and channels are as visible as possible.