Release Playbook: Post-Release (Part 4)

Music Ally has developed ‘The Release Playbook’ series to help artists and their teams to set up and execute successful release campaigns. What should you consider and what do you need to have set up before release? What activities need to take place before, on, and after the day of release? Why are these activities necessary in order to grow an artist’s fanbase and drive engagement? By the end of this series of modules, you will have answers to all of these questions. We will also provide you with useful checklists, examples and case studies.

In the fourth course in Music Ally’s Release Playbook series, you will learn about how to keep pushing and marketing a release post-release. We will start by looking at how to sustain reach and awareness with different supporting content types, social tools, streaming-focussed activations, digital advertising, and by creating conversation around the artist and their music. You will also learn how to monitor the campaign, by measuring, attributing and optimising. Finally, we will present some useful tools to carry out these tasks.