YouTube Analytics & Monetisation

Understand your audience and drive revenue
Patrick · January 15, 2023

YouTube is arguably the biggest global platform for music discovery. Understanding your audience, content performance and how to earn revenue from the platform are therefore essential. This ‘YouTube Analytics & Monetisation’ module serves as a deep dive into how to make sense of YouTube’s artist-focused analytics platform in order to fuel your channel growth.

We will explain the most important metrics, how they are measured and how they contribute towards your success on YouTube. Impressions, CTR, engagement, audience retention – which are the most important metrics to keep track of and what actionable insights can we retrieve from them? Following the discussion on analytics, we look at the various ways an artist’s YouTube channel can be monetised in order to create a revenue stream from the platform.

About Instructor


Meet Patrick, the ultimate music business maven with over a decade of experience in digital distribution and marketing and Music Ally's Chief Operations Officer. With a wealth of teaching experience from major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and LIMPI, Patrick not only knows what information people need but how to present it effectively. His clear and engaging teaching style combined with his insider knowledge and sense of humour make him the ideal instructor to guide you through the intricacies of the music industry.

12 Courses

Not Enrolled
Paid Subscribers Only

Course Includes

  • 5 Lessons
  • 1 Quiz
  • Course Certificate