TikTok continues to grow as one of the buzziest platforms on everyone’s lips. Hitting over 1 billion MAUs in 2021, it’s more important than ever to understand the platform and its impact on the music industry. This course will help you develop a thorough understanding of the platform, starting with its origins in the viral app Musical.ly, and following into how it has grown into a major player in the modern music industry. You will gain insight into how the app works – from its available features to its famous algorithm. We also deep dive into TikTok’s platform culture, as well as its influence on the music industry. Finally, for a comprehensive analysis of the TikTok ecosystem, this course provides an overview of some of the challenges & opportunities on the horizon for the platform.
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