Release Playbook: Pre-Release Activities (Part 2)

Master pre-release strategies to build fans and drive streaming success
Marlen · April 5, 2023

Music Ally has developed ‘The Release Playbook’ series to help artists and their teams understand the different elements of a successful release set up and execution. The courses will cover what to consider and what to set up before release, activities before and on the day of release as well as post-release, in order to grow an artist’s fanbase and drive engagement. They also offer useful checklists, examples and case studies.

In this second course, we will look at key activities you should undertake before a release in order to generate attention and build fans. We start with a checklist of things you should have prepared prior to release week. We will then focus on how to best drive streaming success and how to use PR to build the artist’s story and brand. After that, we will look at how to create a marketing plan and timeline, before zooming in on how to create effective communication channels on social media. We’ll finish by looking at some examples of teaser campaigns.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

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Course Includes

  • 9 Lessons
  • 1 Quiz
  • Course Certificate